A consultant and researcher says executives still don't rely on data about their customers as often as they should.
Executives commonly say their decisions are based on data, but many don't operate that way as often as they could, because they fear "paralysis by analysis" and end up going with their gut instincts. That's the view of Jeanne Harris, who leads research in analytics at Accenture's Institute for High Performance. In 2007, she and Thomas Davenport coauthored Competing on Analytics, which CIO Insight cited in its list of the "most provocative, engaging business books of all time." Last year she was coauthor of Analytics at Work. Journalist William Bulkeley asked Harris about why businesses should lean more on data analysis.
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