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Tuesday, March 29, 2011
LinkedIn Uses Food Trucks And Free Coffee To Advertise Social News Platform
LinkedIn is using the food truck phenomenon to publicize the launch of its new social news product, LinkedIn Today. In San Francisco and New York, LinkedIn has hired food trucks to give away coffee at locations around both cities. The trucks, which you can follow on Twitter here, are emblazoned with advertisements for LinkedIn Today. Similar to the way that food trucks use Twitter to advertise their locations, the LinkedIn Today trucks will be posting their locations in San Francisco and New York, for the entire week on the account.
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