Thursday, March 31, 2011

Starting a business in retirement: four women who've figured out how to make money working at their retirement community.

When you move to a place called Leisure World, it's almost as if there is a mandate to relax, take up a hobby, putter around the golf course, or try your hand at shuffleboard. Certainly, for many of the 8,500 residents of Leisure World, an over-55 age-restricted community in Silver Spring, Maryland, leaving the demands of work behind is a primary reason to move there. But others have come to realize that their fellow residents, living within a ring of guard houses, are actually a captive market. These people may have come to Leisure World to retire, but once there an entrepreneurial drive propelled them to embark on a second (or third, or fourth) career.

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